Creating a user-friendly and professional website is the first step to strengthening your online presence, especially if you have a competitive line like real estate. Out of the very few options that pop up when searching for real estate agents on Google, your real estate website should stand out from the crowd.
That’s where the best website builders for real estate agents come into play. Unlike generic websites, you need one that is easy to navigate, effortless to SEO optimize, and can nurture maximum leads for your real-estate business. To put you at ease, we’ve done our homework on finding the best real website builders for agents, keeping all the factors in mind.
Looking for the best all-rounder real-estate website builder for your real-estate-specific website? Placester should be your go-to option. From mobile friendliness, affordability, benefits to navigation, it ticks all the boxes of an ideal real-estate website builder.
We found Placester very impressive because of its personalized data exchange and IDX integration. The icing to the cake is that it shares strong bonds with Nar and offers a 25% discount to all its paid users.
Pros | Cons |
18 mobile-responsive templates | Restricted customer service hours |
Includes IDX listings and modern CRM software | No free plan is available |
Affordable pricing and 30 day Free Plan |
Placester offers quite a flexible pricing without a free plan. However, you can get heavy discounts if you’re a NAR member.
The two paid pricing plans for NAR and non-NAR members are as follows –
Real Geeks helps you take your marketing to the next level by using Facebook marketing tools and PPC management on their platform. From making IDX- accessible websites, creating market reports to offering SM auto-responders, Real Geeks covers everything. Create a customized real-estate website with high-end marketing strategies, cutting-edge technology, and amazing performance.
Pros | Cons |
Customized website with an easy interface | Fixed budget for websites |
SEO optimized real estate IDX websites | Additional charges for marketing campaigns |
Advanced marketing strategies |
Real Geek offers you a complete return on investment but no free additional plan.
When it comes to a real estate website with perfect SEO optimization, SquareSpace leads the charge. From responsive web design SEO-friendly layouts to advanced customizations and easy IDX integration capability, it covers everything.
The best part about this real-estate website builder is that it offers a free Domain. The IDX integration and integrated customer relationship manager CRM make managing leads easy.
Pros | Cons |
Creative Image editing tools | Less landing pages |
Make multilingual websites | No direct CRM integration |
User-friendly site editor |
Without a doubt, InCom is the ideal real-estate website builder for agents who team up with other content creators for expanded reach. It offers some of the best property selling and marketing features to skyrocket sales in no time.
The lead capture tool helps create customized real estate landing pages and sign-up forms for easy navigation. From offering home valuation tools, mortgage calculators, testimonial pages to managing and monitoring our leads, InCom gets you all that an ideal real-estate website should have.
Pros | Cons |
24/7 email customer support | Bit high priced |
Easy access to CRM | No 3rd party integration app store |
Real-time analysis and reports |
Want a real-estate builder that is both cheap and easy to navigate around the section? No worries, Wix has got you covered. Capturing maximum leads and creating sign-up forms is a piece of cake at Wix.
Plus, it uses special IDX technology, marketing automation, and basic customer relationship manager to acquire leads and maximize sales. The thematic real-estate-specific templates can cater to all your web design needs that work great for both mobile and desktop.
Pros | Cons |
Easy to use | Not very pleasant mobile experience |
Use WIX ( ADI) artificial design intelligence | Not best for complexed integrations |
Effective lead capturing strategies |
More than half of the sites on Google are built on WordPress. It’s one of the best free CMS software to create a ready-to-use real estate website.
With powerful integrating options, smooth SEO optimization, customizable options, WordPress is the perfect real-estate website builder for you. It stands out in the crowd by having the most user-friendly design, making exploring the website easy for anyone.
Pros | Cons |
Real estate themes, plugins, and templates | Requires domain and hosting |
Cheap to buy | Needs special SEO plugins |
Easy to use |
uKit is your most beginner-friendly real-estate website builder on the market. It has some of the best user-friendly features, including the drag and drop editor, intuitive interface, multiple plugin options, etc. Whether you’ve made a website before or not, the convenient user interaction options will make everything so easy for you. Moreover, the CRM integration simplifies the process of reagent and client interaction on the real estate website.
Pros | Cons |
Cheapest real estate website builder | No SEO Options |
Code-free service with CRM integration | No useful blogging tools |
User-friendly and professional look |
As the name says, Blue-host is an outstanding hosting service yet an excellent real-estate website builder. From flexibility, affordability, storage to security, it masters every corner when it comes to creating the best real estate websites for agents.
WordPress users have special perks and combined security while using Bluehost to create safe real estate websites for realtors. In light of all these features, the Blue host is undoubtedly the pioneer of web builders and has experienced the highest customer retention rate in the last few years.
Pros | Cons |
Top-notch security | No free subscriptions |
Multiple real-estate plugins | Less SEO and blogging tools required |
High traffic generation |
Monthly subscription – $3.95
If you’re a team of regents, Property Base is the best real-estate website builder to go for. Whether you need a website with IDX or quality marketing features, Property Base is your ideal fit. It offers a wide array of features, from lead capturing and importing leads to marketing automation and creating real-time reports.
Pros | Cons |
Transaction Intelligence feature | Less quantity of real estate templates |
Importing leads and making customers | Very slow and unresponsive customer service |
Marketing Automation |
Seeking a reliable real-estate website builder that offers the best value for money? Weebly comes into the picture. Not only is Webber the cheapest real-estate website builder for agents, but also one with countless features.
Despite being cheap, Weebly doesn’t compromise on quality and has the best SEO incentives for small real estate businesses. The IDX integration is super easy to add, while the third-party integration improves your site’s overall traffic. It also has a decent collection of designs and templates to make the best user-friendly real estate website.
Pros | Cons |
Easy SEO editing | Less number of templates |
Attractive lead capture elements | Outdated themes |
Decent selection of designs |
IDX Broker has a remarkable history of creating perfectly SEO-optimized websites that gain higher visibility on Google. As per the name, IDX sets itself apart by including the most powerful IDX functionality. It’s time to move a mile forward from your competitor’s website by creating fully customized SEO-optimized real-estate websites. Whether you want to create a single landing page or integrate 3rd party Apps, IDX brokers make things really simple for you.
Pros | Cons |
High-end IDX functionality | Very Simple website format |
Various practical SEO tools | Slower loading times |
Flexible pricing |
Not an ordinary real-estate website builder. Luxury presence is an online real-estate website builder and a fantastic marketing platform.
From planning a custom website design to optimizing for the mobile experience, there’s hardly any area that luxury space doesn’t cover. It features a special IDX tool with a split-screen map that allows you to do many functions simultaneously. From MLS field searches to make the website interactive, a luxury presence is best for real estate agents.
Pros | Cons |
Full SEO optimization tools | No IDX functionality is available |
Multiple field searches | Quite expensive |
Visually appealing real-estate templates |
Now that you know all the real-estate website builders, it’s time to make up your mind easily for the best one. It’s time to make your decision strong by reading the must-to-have features in an ideal real estate website for agents. Whether your goal is to generate maximum leads or surpass competitive websites, these factors will help you be clear about your main objective.
It stands for Internet Data Exchange which lets you use other agent’s property pictures with consent. It is an amazing help to beginner real estate agents who don’t have much up-to-date property collection to display.
MLS access, also known as multi-listing services, comes in handy in creating a database that holds all the relevant information about properties. The necessary data comes from a number of real-estate brokers in the market who work in this space and are looking to buy potential business relations.
A good website builder is one that has a good number of lead generation and marketing tools is what makes a win-win situation. Having strong marketing tools like contact details, text boxes, online forms, and email campaigns on your website brings many odds in your favor. Similarly, lead generation aids you to drive maximum leads and convert them into customers.
After making the best real-estate website, SEO is what will make your presence worth noticeable on google. Having practical SEO tools in the website builder helps edit meta tags, title tags, and other website elements as per SEO guidelines. The better SEO your real estate website will have, the higher the visibility you will get on search engines among your competitors.
Wherever you go, good customer service makes your experience worth remembering and likely gets you to revisit the place. The same goes for websites. After the perks and benefits, customer service is what everyone looks for to get out of the water in every situation. Choose a real-estate website builder with dedicated customer service that is available 24/7, responds quickly, and solves all your concerns.
Having a real-estate website builder with a Smart Maps integration feature is no less than a blessing. It makes it easy for both the lead and real estate agent to identify the location of the listing on your website. Due to this, your real-estate website would be able to allow easy navigation for every visitor that comes to the website.
High-resolution images on your real-estate website not only appeal to the visitors but also improve the SEO of your overall website. Whichever website builder you choose, make sure it supports high-resolution images that likely make your real estate website stand out in the crowd. If your website faces an issue in displaying images, reach out to customer service and get your problem solved as early as possible.
WordPress is not much a good choice for an agent. If you are thinking of creating a blog or website, then WordPress is a good option, but if the main objective of creating your website is to generate leads and make money to invest in properties, then WordPress will not do justice as it requires more work upon customization.
Yes, most WordPress real estate website builders come with SEO tools that help you rank higher on search engines. The use of these features also improves the visibility of your website among your competitors.
Almost all WordPress website builders support IDX. It is a system that enables agents to display and search for listings from their specific area. The IDX integration adds value to the agent’s profile on the website.
Yes, Squarespace does support IDX.
Yes, Wix does allow IDX.
If you’re developing websites for real estate agents, the cost for such a site is typically between $500 and $1,500. Additional features will increase that cost significantly, so something like the Zillow website would pass in around $8K to $25K.
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