seo for real estate

Back To Basics: What Is Search Engine Optimization (SEO)?

What IS Search Engine Optimization (SEO)? We’re going to explain what SEO means and how it can affect your real estate website.

If you search on Google or Bing for “real estate in Los Angeles” you will see the top 7 search results on the first page. SEO is the process of optimizing your online content so that the search engine will show your website in the Top 7 search results. Why in the top 7? Because statistics show that the first five results on Google get 67% of all clicks.

So if your site is not SEO optimized, the chances of you being ‘seen’ on the top 7 search results is pretty much ZERO. The top 7 websites being shown will get thousands of “organic traffic” which is essentially free traffic for a site. You will have to find different ways to drive traffic to your site such as pay per click ads, which cost more. Check out for more information on optimizing your real estate website!