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Following up is the key to success in real estate. Cold calling is also a powerful way to generate leads and fill your pipeline with new leads. With the help of a power dialer, you can make over 30-60 phone calls in an hour without skipping a beat.
Agents can improve efficiency at work and having a dialer is said to make up to three times as many calls per hour. In this guide we’ll cover everything you need know about power dialers from the basics to advanced features and how they are by professionals to increase productivity and sell more homes!
Now let’s dive into why a real estate agent would need a real estate dialer!
As real estate agents, we’re always looking for ways to improve our lead generation process. With real estate agent software and marketing tools, are increasing their success rates with realtors while saving time doing the busy work that usually takes up most of the day. A real estate dialer is an automated phone system designed to increase your contacts with real estate leads.
What exactly is a real estate dialer? Well … it’s basically an auto-dialing system you can use on your computer or phone so that you don’t have to waste time manually dialing thousands of telephone numbers all by yourself. For real estate call centers and other similar businesses, a dialer is used to dial real estate leads as they come in.
You may have heard the terms auto dialer, progressive dialer, power dialer, single line dialer, predictive dialer, multi line dialer or 3 line dialer. What are the differences with these dialers?
PROS: In today’s time-crunched and fast paced world, efficiency is a major factor in success. A real estate auto dialer system that has been established to provide this very thing for business owners would be nothing short of heaven sent! In fact studies have shown that a dialer can increase an agent’s production by 183%!
CONS: Auto-dialers call numbers automatically, determine whether someone answered the phone, then go to live agents if there is no one on the other side or plays messages without any input from anyone on the line. This can be frustrating for both parties: when you get an autodialing salesperson who says hello but stays quiet because they don’t know what else to say while waiting (dead air). In addition to the awkward delay that results from using an auto-dialer, the use of such software also carries inherent risk.
The risks associated with auto dialers are not just for large-scale telemarketers or call centers. Small and medium size businesses are also at risk, as the definition of autodialer is a heavily litigated issue in courts. Violating TSR standards can carry hefty fines and result in litigation from unhappy consumers.
In order to avoid violating the United States’ Do Not Call List, businesses are required by law to maintain records of their auto-dialers. These records can be used for prospecting campaigns and help keep accurate call statistics as well as ensuring that any phone numbers on a country’s do not call list will never get called again.
Stand Alone Dialer
A stand alone dialer is a system where an agent logs into a system where only the dialer is featured. The dashboard pops up and typically provides users an overview of their activity, settings and features that are available to them without having to navigate through various pages. There is a list of prospects with notes, history of calls, etc… If you have new leads you will need to export those leads into this system and then start the phone calls. Stand alone dialers may have more robust features and may be more costly which may or may not be useful for agents. The biggest downside is that the agent will need to keep exporting their leads from their CRM and uploading them into the stand alone dialer unless you have a program that will automatically do this for you which may be another cost.
Dialers Integrated w/Your Real Estate CRM
Real estate dialers also known as cloud based power dialer integrated within your CRM have become quite popular over the past few years. Many All In One Systems for agents have built in dialers. This is a must have for busy agents and agents with teams. Your CRM should be the ultimate central hub for all things lead related. Having a built in dialer will eliminate the need for the agent to export their leads into a separate dialer system.
If you are ready to dial out simply select the leads you want to connect with and click on “start dialing”. Just a few clicks and you’re ready to start dialing! Here’s an example:
With a CRM + dialer, you can quickly organize lead data and customer history to establish an efficient call process for your business. Some recommendations for your dialer include choosing a local number and to show your name on your Caller ID so your lead will know who you are and which geographic region you are located in.
Helpful Fact: Cloud Based Power Dialer is basically a power dialer or real estate dialer that is hosted on the cloud.
Here are a few ways to add some bling to your dialer and increase your conversion rate!
Phone Burner [Free Trial]
Vulcan7 [best quality Expireds, FSBOs, FRBO/Investors, and GeoSearch neighborhood leads ]
Ascend Lead Sites
Ascend Lead Sites Power Dialer has a power dialer that helps agents and their team increase their call production. To stay in compliance, we have set up a lead form and through forced registration when a lead inputs their information they agree to receive phone calls and communications. See our Lead Form below:
Ascend Lead Sites Power Dialer allows agent to que up leads of their choice. Want to call new leads? Filter out new leads using our filter feature and call leads who just signed up. Want to call leads that you have sold homes to in the past? Click on Filter: Sold and que those past clients to call! We make it easy for our users to make good impressions on potential leads. Use the features of Ascend Lead Sites Power Dialer, including voicemail drop and SMS messaging, to connect to your prospects/sphere!
Turbocharge your sales efforts with high-efficiency cloud-based calling software that brings big benefits to small and medium sized real estate businesses. The features built in make it easy for you to convert more leads into customers, not just call them – there’s no need anymore for a separate CRM system or additional ongoing costs!
What is the best real estate dialer for you? The best solution is one that fits your goals, budget, and one that you can easily use. One of the more important thing in any software is good UI (user interface). If a software isn’t usable, then you won’t use it and you’ve wasted money. The only way to get a feel for that is to take the time test drive some of them before making your decision!
Answer: Dialers and lists of phone numbers are two different products for real estate agents. A real estate list is usually generated by either a human or via data online. These lists can include expired listings, For Sale By Owners, cancelled listings, tenants looking for new homes, probates where estates need more than one agent working together as co-executor and geofarm cold calling. Agents who purchase these lists often will have to make hundreds of phone calls and this is where a dialer would benefit an agent. It’s a numbers game in the end, and dialing takes patience and persistence. If you are interested in these types of lists, you can also get those from other list sources like ReboGateway or the popular Cole Realty.
Answer: This is a tough question. If the lead was generated through your CRM, the form they filled out prior to submitting their information to you should allow you to call them based on the terms outlined on the lead form (please confirm with your attorney). If you purchased the number through a list the company should have cross referenced the phone numbers through the Do Not Call List but you will have to confirm this with the company you purchased your list from.
Answer: We recommend going with a local number. You will get more of your calls answered and most callers see an 800 as a company spamming them.
Answer: There are no software installation requirements or software downloads. Most dialers are cloud-based and you just use a username and password.
Answer: A single line is typically sufficient for an agent or a small team. A multi line dialer is best utilized if you have a call center or have a list of thousands of prospects to call.
Answer: Mojo and RedX
Copyright @ 2020 Ascend Lead Sites LLC. All Rights Reserved