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12 Dec
The To-Do List That Will Get You Prepared for 2023
The end of the year is fast approaching and how successful you’ll be in 2023 can largely depend on what you do in the next couple of months. There are 6 priorities to focus on if you want to be
12 Apr
3 SEO Best Practices for Real Estate Agents in 202...
The harsh reality is that if your website doesn’t appear in Google’s list of the top 10 results for your keywords, you’re basically invisible to searchers on Google. HubSpot reports that 75% of people simply never bother to search past
12 Mar
Meaningful Relationships are Vital to the Growth o...
For Realtors, there is nothing more important than the ability to build sustainable relationships with people. These relationships are the key to your success and the stronger they are, the more successful you’ll be. Everyone you meet is a potential
Follow These Rules to Create Highly Effective Cold...
It wouldn’t be fair to claim that there is just one way to properly write an effective cold email, but there are a few things to consider. You would want to use what experts consider best practices in writing your
25 Feb
2022 Digital Marketing Strategies for Real Estate ...
The new year will be here before you know it. Realtors should have their 2022 marketing strategies well planned out by now. Are you ready? A recent survey done by the National Association of Realtors (NAR) on Real Estate in
12 Feb
A Simple Strategy for Nurturing Past Clients
In all my years in real estate, the biggest missed opportunity I’ve seen is ignoring past clients. Although most agents realize the importance of staying in touch, they overcomplicate it in their minds and end up doing nothing. It’s like
Treating Every Client Like a VIP is Easier Than Yo...
The competition is right on your heels no matter what industry you’re in, but it’s especially tough in real estate. So, what can you do to make yourself stand out from every other Realtor in town? Well, one way to
30 Jan
Sales Teams Can Work Remotely from Home or Using T...
Under current circumstances many companies are having employees work from home when possible. Many sales teams are struggling to find ways to collaborate effectively so they can still be productive during this time. When you think about what this involves
20 Jan
12 Ultimate Website Builders for Real Estate Agent...
12 Ultimate Website Builders for Real Estate Agents In 2022 Creating a user-friendly and professional website is the first step to strengthening your online presence, especially if you have a competitive line like real estate. Out of the very few options
12 Jan
How to Get New Salespeople Ready to Make Cold Call...
Few people look forward to making cold calls, especially those just starting a new sales job. But there is no denying that this is one of the most effective ways to get new clients. But it has to be done
12 Jan
Tips for Creating Awesome Real Estate Ads in 2022
Back in the old days before the existence of the Internet, real estate agents placed ads for their listings in local newspapers, wrote their CMAs out by hand and added their listings into a giant MLS book that weighed a
18 Aug
The Ultimate Guide To The Best Real Estate Power D...
Best Dialer For Real Estate Following up is the key to success in real estate. Cold calling is also a powerful way to generate leads and fill your pipeline with new leads. With the help of a power dialer, you
07 Aug
7 Reasons Why Real Estate Agents NEED Real Estate ...
The world of marketing is every evolving. We will dive into the importance of texting messaging and it’s role for real estate agents and real estate marketing What is SMS texting messaging? SMS texting (short for Short Message Service) is
06 Aug
The Importance of Real Estate Dialers | Real Estat...
Why a real estate dialer will become a real estate agent’s best friend! 😍 Real estate follows the same rules as any other business when it comes to generating good leads. In order to be successful, real estate agents need
15 Jan
How New Agents Can Quickly Generate Real Estate Le...
Welcome to your new career in real estate! If you’re serious about a career in real estate, you will want to jump start your business and get yourself on the road to success right out of the gate. Most people
08 Jan
Productive Real Estate Prospecting Ideas for a Gre...
Real estate prospecting involves actively doing what needs to be done to generate new clients, including making phone calls. Rather than hoping for people to call you, most real estate agents realize they need to take the initiative. In addition
17 Jul
How to Incorporate Ringless Voicemail Technology i...
Would you like to add Ringless Voicemail Drops™ to your business’ marketing arsenal? This article will cover all you need to know about the technology, including a little background and how to incorporate it into your business. Ringless voicemail is
14 Jun
Why Real Estate Teams Deserve More Support from Th...
Teams often deliver the most results, but rarely receive the level of support they need or deserve from their brokerage. Teams generally have the highest sales volume, so they’re a vital part of any office. Teams are also growing by
10 Jun
Use Videos in Your Real Estate Business During The...
The global health crisis has disrupted nearly every industry across the world, including real estate. Realtors have had to adjust their daily activities to protect themselves and others and are increasingly depending on the digital realm. While this may be
06 Jun
Text Templates to Successfully Breathe Life into C...
You can revive a cold lead and return it to your sales funnel using these 6 tried-and-true conversation starters. Conversing with a cold lead can seem a little like talking with someone you meet on a dating app but have
03 Jun
Businesses Use SMS to Improve Customer Experience
To compete successfully in business today, companies must ensure that clients and customers come away having had a positive experience in dealing with them. Yet, many are using the wrong approach to improving their customer experience. Companies that provide poor
01 Jun
SMS Legal Compliance: 4 Steps Realtors Must Follow
If you’re just starting to use text marketing and aren’t sure you know all the rules, this article will explain the legalities. If you follow our step-by-step guide, you’ll have no trouble staying in SMS compliance. Digital communication like emails
27 May
How Realtors Can Use Social Media to Grow Their Bu...
There isn’t any type of business that can’t benefit from a visible presence on social media, but for real estate agents, social media can be their lifeblood if it’s used effectively. The National Association of Realtors recently released a study
24 May
Five Essential Digital Marketing Tools for Today...
Every Realtor who plans on succeeding needs to fully utilize the digital marketing tools available today. Aside from a fully optimized website, you need a digital business card, as well as image editing, email marketing, and social media management software.
21 May
Four Things Top Producers Do Consistently To Get W...
Successful Realtors didn’t become top producers without a lot of planning, dedication, perspicacity and grit. They know how hard it is to cut through the nonsense and find a workable solution to close every single deal. There is no such
17 May
How to Keep Every Real Estate Deal Moving Forward ...
Every real estate transaction is different due to all the variables but following certain fundamental principles will ensure that your transactions run smoothly each and every time. Of these variables, the one that may have the most bearing on how
14 May
Texting Your Real Estate Leads: The Ultimate Marke...
If you want immediate feedback from your real estate leads, texting really is your best bet. People are constantly on their phones and a clear, concise text message will get their attention. Today’s real estate clients want immediate responses, and
11 May
The Future of Real Estate Lead Conversion Involves...
Cold calling is on the way out. How many calls do we all get on a daily basis and how many do we actually answer? Clearly, it’s a lot less than we answered years ago. Remember when Realtors had no
08 May
Artificial Intelligence Can Help Agents Who Are No...
Real estate is like most industries: following up on leads is critical. The difference in real estate is that there are almost 2 million Realtors fighting over about 5 million homes that sell in the U.S. each year. What this
05 May
Each Generation Has its Own Preferences When It Co...
Every business, no matter how large or small, needs to know their audience. No matter what type of business you have, it’s vital that you know what your clients or customers like and don’t like. This is especially important when
01 May
Meaningful Relationships are Vital to the Growth o...
For Realtors, there is nothing more important than the ability to build sustainable relationships with people. These relationships are the key to your success and the stronger they are, the more successful you’ll be. Everyone you meet is a potential
26 Apr
When Does It Make Sense to Hire a Transaction Coor...
In looking back on your last few transactions, were there problems? Did something important fall through the cracks? Were you late getting something done, or did you forget to do something altogether? Were so buried in paperwork, administrative tasks, and
24 Apr
Excellent Real Estate Video Email Examples
There’s a reason you’re here. You’ve been told time and time again that you should be sending videos, but you can’t seem to muster the confidence. Or, maybe you’ve tried sending video emails and stopped short because you didn’t feel
22 Apr
Compelling Consumer Education Videos Can Boost You...
Realtors can definitely generate leads by creating compelling consumer education videos and posting them on YouTube. With enough great videos you might even become a video influencer in your niche. The trick is to create engaging videos packed with valuable
20 Apr
Three Very Effective Lead Generation Strategies to...
Small local businesses are facing tremendous competition these days, with Amazon dominating online sales and Walmart devouring one local retailer after the next. With a highly effective strategy for generating local leads, you can compete. Most digital marketing strategies are
18 Apr
3 SEO Strategies to Boost Traffic to Real Estate W...
If you go to Google and search anything involving real estate, your results will be huge real estate websites like Realtor.com, Zillow.com, Trulia.com and etc. If you have an individual real estate website there is little chance of your
15 Apr
It’s Time to Update Your RE Business Plan &...
Have you laid out your 2020 goals for your real estate business yet? We’re now into 2020, so it’s the perfect time to establish this year’s real estate goals. And part of that involves coming up with a marketing plan
13 Apr
What is RESO Web API | Real Estate Standards Organ...
RESO or Real Estate Standards Organization is the new standard of data transfer in the real estate world. It was designed to streamline MLS data transfer between MLS database and agent websites. Although RETS is still being used by many
10 Apr
The Differences Between IDX vs RETS & What Ag...
Displaying MLS listing data on your real estate website can be technical and complicated. The way data is transferred from the MLS database to your website is the difference between IDX and RETS. Let’s define a few terms before diving
10 Apr
What is a RETS Feed & How Do I Get Started?
What is a RETS Feed? RETS is an acronym which stands for Real Estate Transaction Standard. It is a framework which basically handles real estate data. It is essentially a raw data connection between your personal website and the multiple
08 Apr
NWMLS Data & Ascend Lead Sites
Northwest Multiple Listing Service now on Ascend Lead Sites! NWMLS is the leading MLS in the state of Washington. NWMLS services 30,000 real estate agents in the state of Washington and serves between 28,000-30,000 active listings. If you’re a real
26 Feb
Six Reasons Why Clients & Customers Don’t R...
For every businessperson, there are circumstances that get in the way of providing the best possible customer service. And, one of the most problematic is when clients or customers don’t return your calls. When you can’t communicate with clients, there’s
21 Feb
What Realtors Need to Know About the 3 Most Signif...
Green building is no longer a pie in the sky idea among granola-munching idealists – just the opposite! The residential green building movement is now flourishing. You can see it in newly built oceanfront homes in Malibu, to the sleek
18 Feb
Increase Your Knowledge by Reading the 4 Best Blog...
One of the best ways to becoming more successful in real estate is by becoming more knowledgeable. Unfortunately, most of the industry blogs keep promoting the same ideas or brands and don’t really give you any practical knowledge about the
15 Feb
The Game Changer Real Estate CRM
If you’re in real estate you know how important every contact, lead, client and relationship is to your success and the only way to keep track of them all is with a very effective real estate CRM. This in depth
15 Jan
Mastering the Art of Marketing to Millennial Homeb...
Every year, more and more millennials are attempting to take their first step on the property ladder. As more reach a ‘buying age’, we, as agents, need to consider how we advertise and reach out to this demographic. In 2019
02 Jan
3 Reasons to Join a Real Estate Team
When it comes to a career change, it can be an exciting yet daunting time. For us, we believe real estate to be a fantastic option. Whether this is something you’re hearing for the first time or you’re taking the
20 Dec
YouTube Hacks To Rank Your Real Estate Video On Yo...
Video is important in today’s marketing. For real estate agent’s video is a great way to showcase your services, listings and highlight neighbourhoods in your local community. Video isn’t a trend. It’s here to stay and if you want to
15 Dec
The To-Do List That Will Get You Prepared for 2020
The end of the year is fast approaching and how successful you’ll be in 2020 can largely depend on what you do in the next couple of months. There are 6 priorities to focus on if you want to be
09 Dec
A Simple Strategy for Nurturing Past Clients
In all my years in real estate, the biggest missed opportunity I’ve seen is ignoring past clients. Although most agents realize the importance of staying in touch, they overcomplicate it in their minds and end up doing nothing. It’s like
07 Dec
A 2020 Digital Marketing Strategies for Real Estat...
The new year will be here before you know it. Realtors should have their 2020 marketing strategies well planned out by now. Are you ready? A recent survey done by the National Association of Realtors (NAR) on Real Estate in
01 Dec
Foolproof System for Getting 5-Star Reviews &...
These days when people think about buying something, it could be anything, the first thing they do is go online and look at the reviews! We’ve all done it a million times, whether it’s for a product or service. If
26 Nov
Tips for Creating Awesome Real Estate Ads
Back in the old days before the existence of the Internet, real estate agents placed ads for their listings in local newspapers, wrote their CMAs out by hand and added their listings into a giant MLS book that weighed a
14 Oct
How an IDX Website Helps Real Estate Agents
If you’re just starting out your career in real estate, you may have an advantage over agents who started years ago. We are now living in a time when anyone with a smartphone, laptop, tablet or PC can quickly access
12 Sep
Real Estate Agents: 16 Brilliant Tech Tools to Uti...
For those who have been real estate agents for a number of years, you will have seen the transition into the digitalized world. From leaflets to websites, paperwork to online documentation, it has led to many improvements in efficiency. With
05 Sep
Facebook Ads or Google Ads for Your Marketing Camp...
When it comes to pay-per-click (PPC) advertising, it doesn’t get any bigger than the two platforms offered by Facebook and Google. Despite humble beginnings (and cheap clicks on Google AdWords), the industry is changing, and both require serious consideration. Fortunately,
28 Aug
Getting Started w/Facebook Ads
Are you getting started in Facebook ads? Many agents have turned to this social media giant to generate leads due to the high cost of Google and Bing search engines. For as little as 21 cents to 57 cents per
15 Aug
3 Common Mistakes When Choosing Real Estate CRM
You’ve finally decided to invest in CRM software, but what are the most common mistakes? Here are 3 real estate agents make when choosing their CRM. Poor training Incorrect data collection Wrong platform Poor Training: Many CRMs have some amazing
12 Aug
Boost Your Real Estate Web Traffic with 7 Effectiv...
You could have the best real estate service within a 100-mile radius, but this means nothing if nobody finds your business in the first place. These days, SEO is one of the best techniques for exposure and we have seven
06 Aug
7 Benefits of Real Estate CRM Tools
Considering a home is likely to be the biggest purchase in the lives of most people, it makes sense that the real estate industry is a personal one. Often, real estate agents are able to nurture a positive relationship that
31 Jul
Basics of Automated Email Marketing: Getting Start...
Though we may have seen advancements in the marketing niche, email marketing is still very much alive. Fortunately, it’s much easier than ever before thanks to automated systems…and we’re going to provide an insight (and some advice!) today. What’s Automated
24 Jul
5 Crucial Reasons to Establish a Facebook Business...
When it comes to romantic stories on the internet, it doesn’t get much bigger or better than Facebook. Starting as nothing but an idea in a college dorm room, Facebook is now one of the biggest and most prominent platforms
17 Jul
Why Real Estate Websites Are Now Industry Standard
At Ascend Lead Sites, we’ve been fortunate enough to watch the real estate industry evolve over the years. In the early years of the internet, websites were a luxury. It was a strange dynamic because they could be considered ‘advanced’,
10 Jul
3 Reasons Why Facebook Ads Dominate
In recent times, we’ve seen social media take over the world of advertising. If we looked back ten years, we couldn’t have imagined just how the likes of Facebook would go on to transform the advertising niche. Although it started
06 Jul
7 Ways to Improve Your Digital Marketing Game as a...
Much of marketing has turned digital and this also applies to marketing for real estate agents. Leaflets through the door may have worked in the past, but now we’re in a very different time. The world has moved online. With
05 Jul
Why All Local Businesses Should Care About Online ...
For many local businesses, they believe they’re immune to what happens online…this is a misconception. Even for hair salons, local gardening services, and cafes, online reviews might just be the difference between success and failure. Here’s why; Everybody Uses Google
08 May
7 Reasons Why Video Marketing Is Crushing It in 20...
Video marketing has a multitude of opportunities in today’s digital world. Whether it is is offering a way to present yourself in front of potential clients or showcasing a listing here are 7 ways why video is one of the
07 May
6 Disastrous Mistakes That Cost Real Estate Agents...
It’s safe to say that it can be very hard to acquire new leads and customers. Which is why you need to do everything you can to keep those leads and encourage them to generate referrals for you. What that
30 Apr
6 Critical Technology Must-Haves For Real Estate A...
If you’re a real estate agent and you’re not using various technologies available you are missing out. Sure, seeing so much tech tools and features might seem overwhelming, but technology can help you generate more sales and it can also