Every Realtor who plans on succeeding needs to fully utilize the digital marketing tools available today. Aside from a fully optimized website, you need a digital business card, as well as image editing, email marketing, and social media management software. To top those off, a virtual floor plan builder will definitely set you apart from the competition.
These are the five essential marketing tools that you can utilize to improve your online reach and attract serious home buyers and sellers:
1. Digital Business Card
The objective of a digital business card is to make it easier to connect with existing and potential clients, coworkers, business partners and others. Business cards are fundamental to the business world. Your business card presents all your contact information in one convenient location. When you give one to people you meet in person, it gives them a way to contact you to keep the conversation going. In the digital age, it’s essential that professionals have a digital business card so they can share their contact information in one simple view. Digital business cards are shared easily and provide a perfect way to present all your social media accounts and contact information in just one view.
2. Image Editing Software
Your success in selling a property will largely depend on whether you have high-quality visuals. You need to present the kind of images and graphics that look professionally done. To help you achieve this, we recommend you use Canva, a user-friendly tool that makes graphic design a piece of cake for even the least tech-savvy users. All you have to do is register for a free account and you have access to a variety of templates, stock photos and images (or upload your own), fonts, icons, photo filters and shapes that you can use to create eye-catching graphics to enhance your website and/or social media.
3. Email Marketing Software
With so many communicating tools available today, email continues to be one of the most direct and effective ways to reach out to current and former clients. What could be better for Realtors than having their own customized email marketing platform? Zephyr Leads is an innovative customer relationship management (CRM) system and email marketing platform developed just for real estate professionals. You can set up your own Realtor website and DRIP campaigns that automatically capture leads.
4. Social Media Management Software
We recommend Butter for managing your social media marketing campaigns. This software program allows users to schedule up to 10 posts in advance for each social media account it’s managing for you. This lets you plan well in advance and ensures that your posts go up when the engagement is highest. Later on, you can look at the analytics to find out which posts had the strongest impact.
5. Virtual Floor Plan Builder
You’ve often heard that “A picture is worth a thousand words,” so there is no better way to help clients envision a property than with a virtual floor plan. This works especially well for new properties under construction because prospective buyers can see the home’s entire layout before it’s even completed. We recommend MagicPlan because it allows you to build virtual floor plans using an iOS mobile device, (your iPhone or iPad). All you have to do is take pictures of a room’s corners, then using the app you can assemble the rooms together into a complete floor plan.
If you want your real estate business to compete effectively in this day and age, you need to enhance your digital visibility, and these tools can certainly help you in that area.