Follow These Rules to Create Highly Effective Cold Emails

It wouldn’t be fair to claim that there is just one way to properly write an effective cold email, but there are a few things to consider. You would want to use what experts consider best practices in writing your emails while avoiding certain things that can sabotage your efforts:


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  1. Your Subject Line Must be Just Right

If you have an unimpressive subject line, your email will likely be unread and quickly discarded. The subject line in a cold email is without a doubt the most important part. It must be engaging, otherwise there is no chance of it being opened, much less read.

And, when your email isn’t even read, how can you expect any action to be taken?

Your top priority should be getting the subject line just right. Give this some thought and avoid anything that sounds like spam or seems like a sales pitch. Your focus must be on adding value.

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  1. Personalized Emails Work Best

The last thing anyone wants is to get an email that seems like it’s being sent to a ton of other people. This is especially true if the claim is that you’re offering something “exclusive.” Make sure your emails sound as personal as possible.

You can do this in several different ways, including separating your prospects into targeted groups that are dealing with the same problem or who have something in common. The very least you should do is to personalize your emails by name and business. You should also mention how your offering could benefit them specifically.

Building trust at the beginning of your email is crucial to your success rate, so compose an email that builds trust early on.

  1. Hook Them on Reading Your Email

Recipients of cold emails must be hooked somehow into opening and reading the email in its entirety. You can do this by identifying a pain point or need that your recipient has. You need to do this before elaborating on how you are in a unique position to help them with their problem.


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This can be done by spelling out “what’s in it for them.” Unless you can clearly articulate this, you’ll find it difficult gaining any traction. This is what breaks the ice on cold emails. Once you establish that you can help them resolve their problem, they’ll likely hear you out.

  1. Focus on How This Can Benefit Them, Not You

Remember, this is about them and not about you. You’ll fail miserably if you send a cold email raving about yourself, how great you are at your job and how wonderful your service is.

No one is interested.

At least they’re not interested in the beginning. An aggressive pitch hardly works and is not the right approach for a cold email. You are far better off touting the benefits you offer your prospects, and this means you must focus on their needs. This instantly puts you in a different light. You’re there to help them at this point in time.

  1. Short & Sweet Works Best

Everyone is busy these days, so no one can take the time to read a lengthy cold email. Whether you’re trying to do some link building, reach out to influencers, or just working on generating leads, it’s vital that you stick to sending short emails that get right to the point. Don’t mince words. Get right to the point by expressing what you have to offer (value) quickly before they lose interest.


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